Novice writers sometimes fall into the trap of writing to impress rather than inform. It is easy to spot this style of writing, as it is full of verbs used as nouns, nouns used as verbs, multiple words when one simple word will do, and passive voice. Here are some examples:

• Verb used as noun:
  • The Day at the Races program is an affordable way to fundraise.
  • In the illustration, we have dollarized the value of the inventory.
• Noun used as verb:
  • The swimmer medalled in his race.
  • Jack and Jill parented the visiting children.
• Multiple words used where one is sufficient:
  • I will make reference to this situation.
  • If I can be of assistance, please contact me.
• Passive voice:
  • The story was told repeatedly by Robert.
  • Photos were contributed by all the participants.

Good editing will eliminate these bad habits.

• When the sentence calls for a noun, use one:
  • The Day at the Races program is an affordable way to raise funds.
  • In the illustration, we have assigned a dollar value to the inventory.
• When the sentence calls for a verb, use one:
  • The swimmer won a medal in his race.
  • Jack and Jill acted as parents to the visiting children.
• Simplify to a single word whenever possible:
  • I will refer to this situation.
  • If I can assist, please contact me.
• As a rule, use active voice:
  • Robert repeatedly told the story.
  • All the participants contributed photos.

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What’s Your BQ?(Brand Quotient) author Sandra Sellani shares practical tips that you can use immediately to build your brand and your business. Great book and resource for helping your business.

http://bqbrandingblog.blogspot.com/

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Bar codes, first used in 1973, have become more complex over time and now can contain data including product expiration dates and recall information. Also new are QR codes, which allow consumers to access product information, videos and more by capturing the pattern on a mobile phone with a code-reader application. Pittsburgh Tribune-Review (6/20)

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GoScan is a leading provider of smart, secure and simple scanning solutions for business, healthcare, education and government. GoScan enables organizations to capture data from paper sources and move that paper electronically where it is needed most.

Leverage GoScan to help automate your paper and electronic forms capture!

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Kanex. Pronounced “Connects”, does just that.

Kanex design, develop, and manufacture innovative and creative solutions, focusing on audio video components that strive to be the influential force behind Apple connectivity solutions. With deep roots in creative engineering, their specialty lays in merging current and future technologies. Kanex is built upon a strong foundation of innovation and adaptability that allows the brand to be nimble and stay on top of the always changing consumer electronic technologies. Simple connections, simply Kanex…

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branding · clients · graphic design · linkedin · logo design · packaging · root creative group